There is nothing like the combination of words "retro" and ''active" to describe the activities of Danit and Yinnon Simhi, the couple operates under the name of “Groovy”.
This is a unique case of young designers turning their years of collecting into a real profession using their artistic talent and their imagination to bring old and new things to life.
As industrial designers, influenced by the local milieu, they also create new products by revitalizing items that have been though of as obsolete.
Most of the new products designed and manufactured by Groovy combine memories of the past, are infused with humor, and are realized as surprising new designs and images, on the verge of absurd surrealism.